Fernie Brewing Co. Brand PackagingIn Art
Savage Marketing designed brand packaging, beer cans, for Fernie Brewing Company (FBC), Fernie BC’s only craft microbrewer. The cans will be used for FBC’s two most popular beers.
“We are very excited about offering our product in cans,” said Murray Pask, Fernie Brewing Company. “This will ensure the delivery of the freshest possible beer to everyone.”
Fernie Brewing is only the second microbrewery in Canada to offer cans. When the can made its commercial appearance in 1935, the beer can was high style, considered a marvel and a miracle. No more lugging beer home in heavy jugs or breakable bottles. It fit easily in that other newfangled contraption, the refrigerator, and you tossed it when you were done. Today more beer is sold in cans than bottles.
Cans are user-friendly. They stack well in coolers; they chill quickly and are welcomed in many places where bottles often are not—around swimming pools, marinas and beaches, camping, fishing, on boats, ball parks and golf courses and aboard commercial airplanes.
Fernie Brewing’s canning system was purchased from Cask Brewing Systems Inc. of Calgary, Alberta. “Cask supplies small scale brewers and packagers world wide,” said Kersten Kloss, Western North American Sales Manager. “We are at the forefront of the development of micro-canning of carbonated beverages like beer”.
Other suppliers included Ball Corporation, the world’s largest producer of aluminum cans, and Savage Marketing, a local creative shop, provided the package design and copy. “Fernie Brewing helps position Fernie as a leading mountain community”, said Dan Savage, Director. “The cans are effective billboards for the tourism community and will increase FBC sales”.