TransRockies

In Corporate ID, Event Marketing, Print

The TransRockies mountain bike race began in Fernie in 2003, and Savage Marketing worked to develop branding, communication and marketing strategy as well as on-site event management.

Savage Marketing successfully managed event logistics in Fernie, garnered extensive coverage of the event through proactive media relations locally and regionally, and was instrumental in helping to re-route the race in 2004 after the TransRockies Inc. was forced to make changes due to the wildfire situation in BC and Alberta.

Most recently Fernie has become home to the TR3, a three day solo race in Fernie and new in 2013 is the Fernie Ultra—an 80km run and bike solo and team.

Savage Marketing has been working with the TransRockies for 13 years and counting.