Merrell Footwear

In Marketing, Photography

Merrell is a leading international brand, with a broad appeal for both outdoor enthusiasts and adventurous city dwellers. For their winter print campaigns, they were looking for something that would communicate an image that their key demographic would respond to.

Savage Marketing responded to the challenge with a beautifully simple concept – zero ad copy, rich scenic photography featuring active lifestyle shots, and a focus on the product itself. The result is not only strong branding, but ads that stand out from the crowd.